Visiweal

Strategic Financial Advisory

Creating Enterprise Value
Through Critical Business Decisions

VisiWeal advises business owners, boards, investors, and executive leadership teams on the decisions that shape growth, strengthen performance, and define long-term success.

TRUSTED BY LEADING INSTITUTIONS
FattalMultilaneObegi Chemicals GroupPwC (Tyconz)
FattalMultilaneObegi Chemicals GroupPwC (Tyconz)
FattalMultilaneObegi Chemicals GroupPwC (Tyconz)
FattalMultilaneObegi Chemicals GroupPwC (Tyconz)
FattalMultilaneObegi Chemicals GroupPwC (Tyconz)
FattalMultilaneObegi Chemicals GroupPwC (Tyconz)
What We Do

Strategic advisory for enterprise value creation

01

Strategic M&A Advisory

Full-cycle transaction support from target identification through post-merger integration, combining deep regional knowledge with global best practices.

02

Digital Transformation

Enterprise-wide technology modernization and AI strategy that translate into measurable operational improvements and long-term competitive advantage for your business.

03

Fractional CFO

Institutional-grade financial leadership on demand — FP&A, capital allocation, board reporting, and investor relations for high-growth enterprises.

04

Restructuring & Performance Advisory

Specialised operational and financial restructuring for businesses facing strategic inflection points, combined with performance improvement programs that drive measurable margin expansion.

FEATURED SERVICES

The Work We Do Best, and Where It Has the Most Consequence

These are not service lines we offer because the market asked for them. They are the areas where we have built genuine expertise through years of active engagements across the MENA region, where the analytical depth, regional fluency, and execution discipline we bring to each mandate have consistently determined the outcome. If your business needs serious work done in any of these areas, this is where the conversation starts.

M&A Advisory in Dubai & Across the Middle East | VisiWeal

Independent M&A advisory in Dubai and across MENA — buy-side and sell-side transaction support from target screening through post-merger integration. Speak to a senior advisor.

Fractional CFO

World-class CFO expertise on a flexible, part-time basis

Digital Transformation

Digital strategy, AI implementation, and operating model modernization for enterprise clients across MENA.

$0B+

Total Transaction Value Advised

0+

Family Businesses & Enterprises Served

0+

M&A & Restructuring Projects

0%

Client Satisfaction

OUR ENGAGEMENT MODEL

Five Stages. One Standard. No Exceptions.

Every engagement we accept, regardless of service line or transaction type, follows the same structured methodology. This is how we protect client outcomes, maintain analytical integrity, and deliver work that holds up under the scrutiny of boards, investors, and markets.
01

Discovery

We begin every engagement by developing a genuine understanding of your business: industry position, competitive dynamics, financial reality, and strategic objectives. We do not arrive with pre-formed solutions. We arrive with the right questions. Then we take the time to make sure we are solving the right problem before we begin solving it.

02

Design

We design a bespoke analytical and strategic framework for each engagement, defining the methodology, data requirements, financial models, and success metrics that fit your specific situation. No templates. No generic approaches applied to complex problems. Every framework is built from first principles around your mandate.

03

Solution Development

We develop the solution through financial analysis, strategic thinking, and operational expertise, integrating quantitative rigour with qualitative judgment. This is where the intellectual weight of the engagement sits. The quality of our thinking here determines the quality of your outcome.

04

Execution

We manage delivery with precision: coordinating workstreams, managing stakeholders, tracking milestones, and adapting in real time as market conditions shift, new information surfaces, or priorities change. Execution is where most advisory engagements fail. It is where we are most disciplined.

05

Continuity

We do not disengage at delivery. We maintain an ongoing relationship to monitor outcomes, track performance against the objectives we set together, and provide the continued strategic perspective that ensures our work retains its value as your business evolves.

INDUSTRIES WE SERVE

We Do Not Cover Every Sector. We Go Deep in the Ones That Matter.

Sector knowledge is not a credential. It is the difference between advice that sounds right in a meeting and advice that holds up when the deal is being stress-tested, the regulator is asking questions, or the market moves against the assumption. Our work is concentrated in the industries where that distinction is most consequential across the MENA region.
TechnologyReal EstateEnergyHealthcareManufacturingFinancial ServicesRetailInfrastructure

Advisory Volume by Sector

Tech
RE
Energy
Health
Mfg
FinSvcs
Retail
Infra
WHAT OUR CLIENTS SAY

The Work Speaks. So Do the People Who Commissioned It.

Marwan Diab

As Group CFO, Sleiman was a trusted member of the executive leadership team and an important contributor to the Group's strategic decision-making. His leadership was instrumental in restructuring a $19 million debt portfolio and securing a new $20 million multi-currency credit facility, improving liquidity by 35% and strengthening the Group's financial flexibility during a critical period. He consistently demonstrated the ability to manage complex stakeholder relationships, align financial strategy with business objectives, and execute with discipline. What distinguishes Sleiman is his combination of strategic perspective, commercial acumen, and ability to deliver results in complex environments. I would strongly recommend him to any organization seeking a CFO who can create tangible value beyond the finance function.

Marwan Diab

Group COO

Obegi Chemicals Group

Jad Skaff

We had the pleasure of working with Sleiman El Khoury, Founder of VisiWeal, on a complex cross-border transaction involving important legal, financial, and structuring considerations. Sleiman brought valuable financial insight, strong business judgment, and a clear, practical approach. We greatly valued his professionalism, responsiveness, and collaborative approach throughout the process as well as his ability to work seamlessly with all advisors involved. He is a trusted and highly capable financial advisor, and we look forward to be working with VisiWeal again on other projects.

Jad Skaff

Founding Partner

HNS Legal

Jawad Fakih

I had the pleasure of working closely with Sleiman El Khoury during a defining chapter in TYCONZ's history, when PwC acquired the company. As CFO, Sleiman was instrumental in supporting the due diligence process and later played an important role in the integration after the acquisition. He combined strong financial expertise with calm judgment, reliability, and a deep sense of ownership. I greatly valued his contribution and trusted his leadership during a highly strategic and sensitive period.

Jawad Fakih

Co-Founder

PwC (Tyconz)

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